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Exploitive to Empowered: Equitable Language in Nonprofit Communications

For your convenience, you can download the webinar slides here.

As nonprofit professionals, we have the privilege of making choices about the language we use—whether in grant proposals, donor materials, or other external communications. Too often, we speak in generalizations or euphemisms to describe groups of people. Using shortcuts can dehumanize and oversimplify the very groups we aim to serve. However, we can work to remedy this issue by exploring the concept and practice of equitable language.

Listen as experts from Grants Plus share how to:

  • Understand changes and challenges related to equity in philanthropy.
  • Learn how to identify and remedy cases of inequitable language.
  • Learn techniques to implement equitable language across your organization’s written and oral communications.

Download your CEU certificate of completion for GPCI and please email to receive your CFRE certificate of completion. We will send your certificate after we have confirmed your participation.


Kelley Malcolm | Engagement Specialist, Grants Plus

Kelly Howard | Senior Advisor, Grants Plus

About the Author

Kelley Malcolm, PhD is a nonprofit fundraising professional with experience at both the national and regional level. As an Engagement Specialist at Grants Plus, Kelley provides grant writing and grant research expertise. She has contributed to a variety of grant writing projects including a request of $6.7 million to Cuyahoga County, OH, and $1.3 million to New York State. Kelley currently sits on the board of the Greater Cleveland Chapter of the Grants Professionals Association (GPA).

Profile Photo of Kelley Malcolm