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Hollywood Storytelling Techniques that Boost Your Online Fundraising

For your convenience, you can download the webinar slides here.
You're doing the most important work there is: changing lives and creating a better world. So why do great nonprofits struggle for the attention and funding they need to make the impact we all want to see?
The answer, baked into our very DNA, is storytelling. The right story told the right way has the power to break through the noise and make a connection with your audience that leads to action. The good news is that great storytelling doesn't have to be difficult. We can easily adapt a framework that has been perfected over the last 100 years by a multi-billion-dollar industry—and use it for good!
In this session, we break down Hollywood-based storytelling best practices and teach you how to apply them to boost your online fundraising.
In this on-demand webinar, you'll learn:
Why storytelling works and when/how it works best
What's wrong with the way most nonprofits tell their story
The most effective types of stories you should tell
Who can tell your story so you don't have to
The Personal Quest Story Formula that you can start using today
How to apply storytelling to Donate pages
Once you have completed this webinar please email to receive your CFRE certificate of completion. We will send your certificate after we have confirmed your participation.

About the Author

Boris Kievsky is the Chief Storyteller and Nerd for Good at dotOrgStrategy, dedicated to helping nonprofits harness storytelling and technology to create more heroes for their cause and a better world for all of us. Having spent a decade in computer science and over 15 years in theater, TV and film, he now loves to combine his passions for technology, storytelling, and making a positive difference in the world. Over the last 10+ years, Boris has helped hundreds of nonprofits increase their impact locally and globally through effective use of storytelling across digital media including websites, social media, email, video, advertising and crowdfunding; as well as technology that can reach and help more people without over-stretching an organization's resources. In addition to consulting, Boris teaches Developing High-Impact Websites for Nonprofits at NYU, and hosts The Nonprofit Hero Factory podcast ( You can learn more about his work at

Profile Photo of Boris Kievsky