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Building a Strong Case for Grant Funding

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Download your GPC CEU certificate of completion here!

For your convenience, you can download the webinar slides here and the handout materials here.

Download the Bonus Material!

A Case Statement is one of the most important documents in your non-profit’s fundraising toolkit. It defines your organization’s mission and vision, tells donors why you need funding and the expected outcomes, and offers strong reasons why funders should make gifts to your organization.

Presenter Julie Assel, GPC will guide participants through the essential elements of a strong case statement, strategies for tailoring the case statement to the funders’ missions, and techniques for keeping the language current.

In this on-demand webinar, you will learn:

  • Key case statement components
  • Where it is important for facts to be the most current
  • Where to include story elements to engage the reader
  • How to use a case statement with online applications


Julie Assel, GPC, President/CEO and Senior Writer,  Assel Grant Services
Julie has written awarded grants totaling more than $100 million since 2003, writing both federal and foundation grants for non-profit organizations, healthcare organizations, universities, and school districts. She currently serves on the national Grant Professional Certification Institute Board of Directors and holds a Fundraising Certificate from the Midwest Center for Nonprofit Leadership and a Bachelor's Degree in Education from Luther College.

Transcript available upon request. email:

About the Author

Julie Assel is President and CEO of Assel Grant Services, a professional grant services firm she founded in 2007. She has over fifteen years of experience in prospect research, proposal writing, and grant management. She is one of less than 400 grant professionals who hold the Grant Professionals Certified credential through the Grant Professionals Certification Institute, and one of just 25 GPCs who are also Approved Trainers through the Grant Professionals Association. Julie manages a deep training portfolio of over forty different training sessions annually through Assel Grant Services’ professional development programs. Her current portfolio includes training series on federal grants, grants and ethics, basic grant training, and more advanced topics related to grants. In addition to speaking at Grant Professional Association and Association of Fundraising Professionals chapter trainings, regional conferences, and national conferences, Julie also provides live and webinar trainings upon request to targeted audiences and the broader nonprofit field.

Profile Photo of Julie Assel