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Building a Strong Case for Grant Funding

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Download your GPC CEU certificate of completion here!

For your convenience, you can download the webinar slides here and the handout materials here.

Download the Bonus Material!

A Case Statement is one of the most important documents in your non-profit’s fundraising toolkit. It defines your organization’s mission and vision, tells donors why you need funding and the expected outcomes, and offers strong reasons why funders should make gifts to your organization.

Presenter Julie Assel, GPC will guide participants through the essential elements of a strong case statement, strategies for tailoring the case statement to the funders’ missions, and techniques for keeping the language current.

In this on-demand webinar, you will learn:

  • Key case statement components
  • Where it is important for facts to be the most current
  • Where to include story elements to engage the reader
  • How to use a case statement with online applications


Julie Assel, GPC, President/CEO and Senior Writer,  Assel Grant Services
Julie has written awarded grants totaling more than $100 million since 2003, writing both federal and foundation grants for non-profit organizations, healthcare organizations, universities, and school districts. She currently serves on the national Grant Professional Certification Institute Board of Directors and holds a Fundraising Certificate from the Midwest Center for Nonprofit Leadership and a Bachelor's Degree in Education from Luther College.

Transcript available upon request. email:

About the Author

Julie Assel, President/CEO of Assel Grant Services, and has over 20 years of experience as a grant professional providing consulting and training across the grant lifecycle from research and strategy to reporting and closeout. She works with organizations both large and small writing and managing foundation; corporate; and local, state, and federal government grants. She is one of only three approved trainers through the Grants Professionals Association who is also holds the Grant Professionals Certified (GPC) credential through the Grant Professionals Certification Institute (GPCI) and the Certified Grant Management Specialist (CGMS) through the National Grants Management Association (NGMA). Her trainers are all approved for continuing education by GPCI and CFRE International. She and her team of 20 grant professionals have brought over $400 million to nonprofits, educational institutions, healthcare systems, and government agencies.

Profile Photo of Julie Assel