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Tips for Telling (and Selling!) Your Story in Grant Applications

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Download your GPC CEU certificate of completion here!

For your convenience, you can download the webinar slides here and the handout materials here. You can also access Diane's blog, Answers to the Most Common Questions About Storytelling in Grants.

Storytelling is not only a key to successful fundraising efforts with individual donors. Storytelling is a key element for successful grant writing as well. While some grant applications lend themselves to a major donor style story, even government grant applications tell a story to the reviewer. Grant writing should not feel impersonal. Competitive grants draw the reviewer into the need and the proposed program or project and engage them in such a way that they are compelled to advocate for the proposal.

During this on-demand webinar, you will learn:

  • How your organization’s story looks and potentially sounds different between foundation and government proposals
  • How to use engaging stories in foundation grant applications
  • How to effectively integrate stories in government grant applications
  • How to tell your organization’s story in character counted, choppy, online applications


Diane H. Leonard, GPC, President/Owner, DH Leonard Consulting & Grant Writing Services
Diane is a highly respected grant professional who has provided grant development counsel to nonprofit organizations of varying size for more than a decade through her firm DH Leonard Consulting. Additionally, she is an active member and approved trainer with the Grant Professionals Association and has earned her Grant Professional Certification, a credentialed certification conferred by the Grant Professional Credential Institute.

Transcript available upon request. email:

About the Author

Diane H. Leonard, GPC, RST is a Grant Professional Certified (GPC), Approved Trainer of the Grant Professionals Association, and a Registered Scrum Trainer. Diane began her career as a Program Officer for a state-wide grantmaking organization and she continues to serve as a reviewer for a variety of grantmaking organizations. Since 2006, when she formed DH Leonard Consulting, Diane and her team have secured more than $98 million dollars in competitive grant awards and Diane has personally trained more than 69,978 nonprofit professionals. When not working with her team, Diane can be found in the 1000 Islands, out for a run, or drinking a strong cup of coffee.

Profile Photo of Diane H Leonard