Watch Now

First Name
Last Name
State or Province
I am a...
Opt-in to future emails from Foundant. You can unsubscribe at any time.
Thank you!
Error - something went wrong!

Tips for Telling (and Selling!) Your Story in Grant Applications

For your convenience, you can download the webinar slides here and the handout materials here. You can also access Diane's blog, Answers to the Most Common Questions About Storytelling in Grants.

Storytelling is not only a key to successful fundraising efforts with individual donors. Storytelling is a key element for successful grant writing as well. While some grant applications lend themselves to a major donor style story, even government grant applications tell a story to the reviewer. Grant writing should not feel impersonal. Competitive grants draw the reviewer into the need and the proposed program or project and engage them in such a way that they are compelled to advocate for the proposal.

During this on-demand webinar, you will learn:

  • How your organization’s story looks and potentially sounds different between foundation and government proposals
  • How to use engaging stories in foundation grant applications
  • How to effectively integrate stories in government grant applications
  • How to tell your organization’s story in character counted, choppy, online applications


Diane H. Leonard, GPC, President/Owner, DH Leonard Consulting & Grant Writing Services
Diane is a highly respected grant professional who has provided grant development counsel to nonprofit organizations of varying size for more than a decade through her firm DH Leonard Consulting. Additionally, she is an active member and approved trainer with the Grant Professionals Association and has earned her Grant Professional Certification, a credentialed certification conferred by the Grant Professional Credential Institute.

Previous Article
Grantmakers! Help grantees tackle success with the right gear.
Grantmakers! Help grantees tackle success with the right gear.

Help comes in a variety of forms, and while it is easy to jump to what seems the quickest and easiest, ther...

Next Article
“Field of Dreams” or How to Build a Winning Grants Team
“Field of Dreams” or How to Build a Winning Grants Team

As grant professionals, we all need the support of a team. So how do you start? How many people do you want...

Questions? Reach out to our Foundant Team today!

Contact Us