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10 Secrets to Maximizing Your Nonprofit Profile on GuideStar

For your convenience, you can download the webinar slides here.

Are you curious about how your GuideStar profile can help you communicate to potential funders, but feeling overwhelmed about where to start? It's no secret that many potential donors and grantmakers look online for information about your organization. Your GuideStar Nonprofit Profile is one of the critical sources of information they trust.

In this on-demand webinar, you will learn:

  • How to claim your GuideStar profile
  • How GuideStar connects your profile to over 200 partner websites and platforms including AmazonSmile and Facebook
  • 10 Secrets to positioning yourself to your "audience" - donors and funders - who use GuideStar
  • How to use our newest product, GuideStar Advantage, to find funders who work on the issues you care about


Eva Nico
Senior Director of Programs, GuideStar

Eva is GuideStar's in-house expert on nonprofit strategy and evaluation issues. Her goals are to help nonprofits share their full story using the GuideStar Profile and to use programmatic, financial, and operational information to make better decisions. Eva has over 12 years of experience working in the social sector including positions at FSG Social Impact Advisors and McKinsey Company.

Madeline Kardos
Marketing & Communications Associate, GuideStar

As GuideStar’s marketing and communications associate, Madeline creates all kinds of content and leads outreach for GuideStar’s Profile Update Program. Before joining the nonprofit world, Madeline started in content marketing, writing for contact center software companies in San Francisco, CA. She holds a Bachelor’s degree in Economics and Film & Media Studies from the University of California, Santa Barbara.

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