For your convenience, you can download the webinar slides here.

Email is critical to your organization's fundraising and marketing efforts. As a one-to-one communications platform, email is a great way to build relationships and eventually convert subscribers into donors. That entire process starts with onboarding new subscribers via your website.

In this on-demand webinar, you learn from an email expert:

• Where to place your sign-up form to maximize subscriptions
• What fields to include on your form
• What call-to-action language to use
• How to welcome a new subscriber and build the relationship from the first email
• And much more.

Increasing your opportunities to mobilize subscribers to take action starts with them signing up!