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Dispelling 5 Common Fundraising Myths

For your convenience, you can download the webinar slides here.

Fundraising is often seen as the magical solution to a nonprofit’s problems. But fundraising isn’t just about asking for money through cold calls and mass, blanket appeals. Managing the expectations of executive leaders and boards around proven fundraising practices and trends can be hard sometimes. Thanks to many studies and research, we have much more information about giving trends, donor behaviors, and motivations that can inform how we best engage with our donors. This session dispels common fundraising myths around recent trends in fundraising, donor motivations, ways donors give, and changing donor demographics.

Once you have completed this webinar please email to receive your CFRE certificate of completion. We will send your certificate after we have confirmed your participation.


Barbara O'Reilly | Founder and Principal, Windmill Hill Consulting

About the Author

Barbara O’Reilly, CFRE understands that fundraising is much more than just raising money. It’s about enabling donors to realize their philanthropic dreams for issues that are most important to them and to be part of the change they want to see in the world. She brings to her clients nearly thirty years of major gifts, annual fund, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross. She is an AFP Master Trainer and a frequent guest presenter on various webinars. Her consulting firm, Windmill Hill Consulting, helps non-profit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.

Profile Photo of Barbara O'Reilly