Email allows your nonprofit to have one-to-one communication with an individual subscriber. Your goal is to encourage subscribers to click your CTA and take action on your website.

But before you hit send, download this ebook which includes 9 items you must check. You'll learn about:

• the importance of subject lines
• switching up your from and reply-to email address
• how personalization can help boost conversions
• CTA button language
• the design of your email